Ibaka

KFC Africa is partnering with Serge Ibaka, of the Milwaukee Bucks, to enable and uplift the continent’s youth and communities, whilst growing grass-roots basketball.

KFC Africa (https://global. KFC.com), the most loved fast-food brand in 23 markets across the continent, is partnering with Serge Ibaka, of the Milwaukee Bucks, to enable and uplift the continent’s youth and communities, whilst growing grass-roots basketball.

“The average age in Africa is 19 and sport, specifically basketball, is a passion point for more than 100 million fans across the continent. In recent years we have seen the number of African players rising on the international circuit, providing inspiration and impetus for many young people dreaming of becoming the next global basketball all-star,” says Emmanuel Kasambala, KFC Marketing Director, Rest of Sub-Saharan Africa.